Before founding his B.A.D. studio in 2017, Braulio worked at numerous other studios where he learned a lot of things that are the basis of his current work. For instance, at the studio Pentagram he learned all the rules, such as how to use the grid and design things properly. Then working at Bloomberg Businessweek he got a completely different insight, which was collaborative and more experimental.

Doug Aitken
BAD, 2014

A healthy body and mind are very important. Braulio didn't care about it until he burnt out from working 10 hours a day for someone else, that was the point where he realized he wants to do his own thing. "I'm my own boss now. I can just leave the studio when I have no more ideas or work to do."